Web Survey Bibliography
For years, the Internet has intrigued survey researchers for its potential to overcome historic obstacles associated with self-administered (SAQ), paper-and-pencil (PAPI) surveys. Losing surveys in the mail and costly reliance on data entry programming, training, and staffing are two key hurdles that all SAQ, PAPI surveys encounter. The challenge, then, is to use this technology in a way that is scientifically rigorous and employs the best features of the Internet, namely the inherent democratic nature of the tool, improved sample monitoring capabilities, the relative ease of data transmission, minimal case costs, and improved data quality. The most daunting of all the challenges that Internet surveys face is achieving high response rates.
In 2002, NORC launched a web-based survey of over 9,000 minority students who received scholarships to attend the colleges or universities of their choice. This was the base year of a five-year longitudinal survey designed to measure the life outcomes of the scholarship recipients and a sample of scholarship non-recipients. The study will track the students over the next five years and gather information related to their college experiences, civic engagement and professional lives.
This paper will show that it is possible to launch a large-scale, web-based survey of post-secondary students that garners high response by using the Dillman Method. The paper will review NORC’s history of launching web surveys and provide information from other web surveys to contextualize NORC’s specific experience on the scholarship study. The paper will then go on to present response rates, respondent contact methods and special treatments used during data collection to boost response rates. Through this, we hope to sketch a framework for successfully implementing large-scale, web-based surveys and achieving high response rates with student populations.
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Web survey bibliography - 2004 (99)
- A Comparison of Objective Characteristics and User Perception of Web Sites; 2004; Lee, S.-J., Lee, W.-N., Kim, H., Stout, P. A.
- The Effect of Billboards within the Gaming Environment; 2004; Chaney, I. M., Lin, K.-H., Chaney, J.
- Pros and cons of paper and electronic surveys; 2004; Porter, S. R.
- The Influence of Incremental Increases in Token Cash Incentives on Mail Survey Response; 2004; Trussell, N., Lavrakas, P. J.
- The impact of material incentives on response quantity, response quality, sample composition, survey...; 2004; Goeritz, A.
- Spacing, Position, and Order: Interpretive Heuristics for Visual Features of Survey Questions; 2004; Tourangeau, R., Conrad, F. G., Couper, M. P.
- The Influence of Graphical and Symbolic Language Manipulations on Responses to Self-Administered Questions...; 2004; Christian, L. M., Dillman, D. A.
- Scientific LogAnalyzer: A Web-based tool for analyses of server log files in psychological research; 2004; Reips, U.-D., Stieger, S.
- Identifying and Reducing Response Burdens in Internet Business Surveys; 2004; Haraldsen, G.
- The Ethics of Conducting E-Mail Surveys; 2004; Krishnamurthy, S.
- Readings in Virtual Research Ethics: Issues and Controversies; 2004; Buchanan, E. A.
- Validity of Data and Representativeness of Sample in Internet Survey; 2004; Katz, B., Matsuo, Hi., McIntyre, K., Tomazic, T., Bosch, R.
- Digital Audio File Recording in CATI Instruments; 2004; White, E., Kraft, J., Taylor, W.
- E-Mail Contacts: A Test of Complex Graphical Designs in Survey Research; 2004; Whitcomb, M. E., Porter, S. R.
- Impacts of the Use of E-Mail and the Internet on Personal Trip-Making Behavior; 2004; Tonn, B. E., Hemrick, A.
- How You Ask Counts: A Test of Internet-Related Components of Response Rates to a Web-Based Survey; 2004; Trouteaud, A. R.
- Changing from PAPI to CAPI: A Longitudinal Study Dealing with Mode-Effects in the German Socio-Economic...; 2004; Schraepler, J.-P., Schupp, J., Wagner, G. G
- Collecting Data on Ego-Centered Social Networks on the Web: Methodological Issues; 2004; Lozar Manfreda, K., Vehovar, V., Hlebec, V.
- Effects of Mode of Interview, and moderating variables on Erectile and Ejaculatory Function Measures; 2004; Catania, J. A., Rosen, R. J., Wood Johnson, R., Jacobs, S., Sallis, J., Shpilsky, A.
- On the Variability of Estimates Based on Propensity-score-weighted Data from Web Panels; 2004; Forsman, G., Danielsson, S., Isaksson, A.
- On the Variability of Estimates Based on Propensity-score-weighted Data from Web Panels; 2004; Forsman, G., Danielsson, S., Isaksson, A.
- The Online Survey: Its Contributions and Potential Problems; 2004; McIntyre, K., Tomazic, T., Katz, B., Matsuo, Hi.
- Raising response rates: What works?; 2004; Porter, S. R.
- The Internet: Marketing Researcher's Panacea or Pandora's Box?; 2004; Gurney, P. M., Chambers, E., Grant, L., Shah, S., Sullivan, M. P.
- Reading in Virutal Research Ethics; 2004; Anonymous
- Picture This! Exploring Visual Effects in Web Surveys; 2004; Couper, M. P., Tourangeau, R., Kenyon, K.
- Developing automated e-survey and control tools: an application in industrial management; 2004; Scornavacca Jr., E., Becker, J. L., Barnes, S.
- Gathering faculty teaching evaluations by in-class and online surveys: their effects on response rates...; 2004; Dommeyer, C. J., Baum, P., Hanna, R. W., Chapman, K. S.
- Survey Mode Preferences of Business Respondents; 2004; Tarnai, J., Paxon, M. C.
- Using progress indicators in web surveys; 2004; Heerwegh, D.
- Web Survey Design: Paging vs. Scrolling; 2004; Peytchev, A., Crawford, S. D., McCabe, S. E., Conrad, F. G., Couper, M. P.
- Web surveys: Best practices; 2004; Umbach, P. D.
- Telephone presurveys, self-selection, and non-response bias to mail and Internet surveys in economic...; 2004; Hudson, D., Seah, L. H., Hite, D., Haab, T.
- Doing Survey Research On The Internet: Yes, Timing Does Matter; 2004; Faught, K. S., Whitten, D., Green Jr., K. W.
- Methods for Testing and Evaluating Survey Questions; 2004; Presser, S., Couper, M. P., Lessler, J. T., Martin, E., Martin, J., Rothgeb, J. M., Singer, E.
- Cutting Market Research Costs with On-Site Surveys; 2004; Dysart, J.
- Psychological Testing on the Internet: New Problems, Old Issues; 2004; Naglieri, J. A., Drasgow, F., Schmit, M., Handler, L., Prifitera, A., Margolis, A., Velasquez, R.
- Web Surveys For the Enterprise; 2004; King, N.
- Using the Online Medium for Discursive Research About People With Disabilities; 2004; Bowker, N., Tuffin, K.
- Classifying and Coding Online Actions.; 2004; Hargittai, E.
- Paper and pencil or online? Methodological Experiences from an employee survey; 2004; Poetschke, M.
- Employee surveys via Internet or paper? The influence of administration mode, anonymity, voluntariness...; 2004; Reips, U.-D., Franek, L.
- Online Experiments in Commercial Market Research; 2004; Nordmeyer, C.-F., Geissler, H., Donath, T.
- Salutation, Power and behaviour in on-line panels; 2004; Joinson, A. N., Reips, U.-D.
- A Comparison Between Responses From a Propensity-Weighted Web Survey and an Identical RDD Survey; 2004; Schonlau, M., Zapert, K., Simon, L. P., Sanstad, K., Marcus, S., Adams, Jo., Spranca, M., Kan, H., Turner...
- An Examination of the Equivalence of Web-Based Versus Paper-and-Pencil Upward Feedback Ratings: Rater...; 2004; Smither, J. W., Walker, A. G., Yap, M. K. T.
- Achieving high response rates on web-based surveys of post-secondary students; 2003; Nichols, L. B., Ghadialy, R.
- What They See Is What We Get: Response Options for Web Surveys; 2003; Couper, M. P., Tourangeau, R., Conrad, F. G., Crawford, S. D.
- Effect of trust on customer acceptance of Internet banking; 2002; Suh, B., Han, I.
- Response Effects in Mail Surveys; 1990; Ayidiya, S. A., McClendon, M. J.